Always Go With The Minimum Viable Product - DailyBlogTips

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Always Go With The Minimum Viable Product Posted: 08 Feb 2011 04:25 AM PST Minimum Viable Product is a concept that emerged in the web apps and statups segment. According to Eric Ries, one of the pioneers of this practice, “the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” In other words, the minimum viable product is the simplest form of your product/service that can be launched in the market and tested with real customers. There are many advantages associated with this strategy. First of all launching new products becomes a lot faster, as you won’t need to work on all the features and details. Second, it becomes a lot cheaper. Third it allows you to iterate and adapt along the way, answering to customer feedback and making sure your product is aligned with the market needs. Last but not least, going with a minimum viable product allows you to identify products and ideas that are doomed to flop anyway, and to drop them sooner and before spending too much money on them. The interesting thing is that the concept can be applied to virtually any segment or market. Website and blog development is one of them. If you are planning to launch a new blog, for instance, you could go with a minimum viable product to understand whether or not such idea has potential. This means you would buy a domain name, install WordPress, load a free theme and start writing posts as soon as possible (possibly all these four things on the same day). After that you would start doing some guest posts and promoting the blog, and within a month or two you should already be able to tell if the topic/approach you picked has potential. If you decide it has, then you can start spending more time/money into the blog (e.g., getting a custom theme designed, spending money into paid advertising, launching an ebook or content and so on). I wish a knew this concept a couple of years ago. On more than one occasion I spent a lot of time and money on ideas I had for websites, only to realize after a couple of months that they had no potential whatsoever…. Original Post: Always Go With The Minimum Viable Product

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