Seth Godin’s Presentation on Making an Impact - DailyBlogTips

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Seth Godin’s Presentation on Making an Impact Posted: 17 Mar 2011 04:55 AM PDT Last week, while browsing through my RSS reader, I came across an interesting video presentation from Seth Godin. The video was taken from the “Business of Software” conference, and it was about making an impact and creating effective business models around software. Even if you are not trying to build a software company, however, you’ll probably get many business insights from the video, so check it out. Some key and curious points: Competence is no longer scarce. In fact it’s becoming a commodity. Successful tech companies don’t necessarily have extremely talented technical people. But they do tend to have talented marketers and businessmen. The Human Spam method doesn’t work anymore. Getting people to talk about and interact with your marketing is essential on most sectors these days. People are always looking to belong and to get connected with other people. Successful businesses create movements and tribes. Original Post: Seth Godin’s Presentation on Making an Impact

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