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The rest of this email is the first edition of The Daily Feed. This week we're focusing on blog and website speed. We hope you enjoy it!
Hello and welcome to the very first edition of The Daily Feed, Feedjit's daily newsletter we launched at the beginning of this week. If you signed up on Monday when we launched and have been wondering why you haven't heard from us yet, we've been working our tails off to get our mail system into the kind of shape it needs to be to email over half a million bloggers and webmasters each day. Not an easy task, in case you're wondering.
This week we're focusing on speed. Blog and website speed. Why it matters, how to get it and how to keep it. Before I carry on I'm going to introduce myself. You might as well know who this guy is who sends you emails every day. My name is Mark Maunder. I'm the founder and CEO of Feedjit. My website gets millions of unique visitors every month and you were one of them which is why you're getting this email. During the coming weeks and months ahead I'm going to share what I learned to help you build a blog or website that gets thousands of visitors each day who keep coming back. I'm also going to chat about how to make money online from your blog or website.
Lets dive right into website speed.
In 2006 a company called Akamai commissioned Jupiter Research to create a report on site speed. Here's a link to the summary and here's a link to the PDF. The report says that most site visitors will wait a max of 4 seconds for your site to load before moving on. It goes on to say that a third of people who see a slow site will abandon the site entirely and a full 75% will never return. Of course the report is created by a company who is in the business of making your site faster - Akamai is a content distribution network - so they try to make it as terrifying as possible. But it's interesting data regardless.
Then surprisingly in the same month - in fact also early November 2006 Marissa Mayer (Goddess of user experience at Google) did a talk at the Web 2.0 conference and shared some interesting findings about site performance that would prove perspicacious. (Oh give me a break I've been wanting to use that word for years.) Google found that a half second delay in page load time for their search results caused a 20% drop in traffic and therefore revenue. Ouch! If you're running a lean business that could mean the difference between red or black ink on your financials.
In 2009 Google were torturing a few unsuspecting users by purposely slowing down their site a few tenths of a second. They saw a drop of 0.2% to 0.6% in the number of searches people did. I guess if you're Google that could be a few hundred million dollars in profits. Not exactly Earth shattering for us mortals, but I mention it because it's more data and more data is always a good thing.
At OReilly's Veolicity conference in 2009 Marissa Mayer unveiled Google's Speed site. It's a kind of learning center for bloggers and webmasters talking about site speed.
All these little announcements culminated in the bombshell that Google dropped in April of this year: If your site is slow you will not appear as high up in the search results as faster websites. Here is the announcement.
This announcement is huge. Let me put it this way: Most of you reading this email get most of your blog or website visitors from the search engines. And out of those search engines, most of your traffic comes from Google. 71% of the visitors we get from search engines come from Google.
If you have a slow site, you will lose most of your visitors because Google will penalize you. Period.
Tomorrow I'm going to introduce you to a few tools you can use to assess your speed and we'll chat about what kind of performance you should be aiming for. Then later in the week I'll chat about page structure, tools to monitor performance ongoing and much more.
Here's our Tip of the day:
Instead of spending money on books on blogging, websites, HTML, programming etc, why not use your public library. It's completely free! Many libraries now have online catalogs where you can put a hold on a book and be emailed when it's available for pickup. Here are a list of national public directories of libraries for various countries:
That's all for today. This email was brought to you by the team at Feedjit. Sign up for Feedjit Pro today and get real-time human analytics for your blog or website.
Regards,
Mark Maunder
Feedjit Founder & CEO
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